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  • Acciones COVID-19 | Ejemplos de marketing social

    Acciones COVID-19 | Ejemplos de marketing social

    Acciones COVID-19 | Ejemplos de marketing social
    Dentro de escenarios de cambio repentino, las marcas que plantean acciones de marketing social deben enfocarse en nichos de mercado concretos y públicos determinados.

    Acciones COVID-19 | Ejemplos de marketing social

    Una de las marcas que actuaron primero fue, por ejemplo, Vodafone España. Ante la medida del cierre de colegios que adoptó el Gobierno, la marca ofreció a todos sus clientes de televisión el Pack Infantil TV de forma gratuita hasta final de mes. Sin tener que llevar a cabo ninguna acción, el usuario tiene activa esta opción para sobrellevar mejor la situación con niños en casa. Además, la marca se ha comprometido a proporcionar tarifas ilimitadas a empresas y autónomos que han llevado su actividad al teletrabajo.

    Dos enfoques diferentes, público infantil y público profesional, pero que reaccionan ante un cambio de escenario repentino en el entorno.

  • There’s a voice that keeps on calling me

    There’s a voice that keeps on calling me

    Ulysses, Ulysses – Soaring through all the galaxies. In search of Earth, flying in to the night. Ulysses, Ulysses – Fighting evil and tyranny, with all his power, and with all of his might. Ulysses – no-one else can do the things you do. Ulysses – like a bolt of thunder from the blue. Ulysses – always fighting all the evil forces bringing peace and justice to all.

    There’s a voice that keeps on calling me. Down the road, that’s where I’ll always be. Every stop I make, I make a new friend. Can’t stay for long, just turn around and I’m gone again. Maybe tomorrow, I’ll want to settle down, Until tomorrow, I’ll just keep moving on.

    Hey there where ya goin’, not exactly knowin’, who says you have to call just one place home. He’s goin’ everywhere, B.J. McKay and his best friend Bear. He just keeps on movin’, ladies keep improvin’, every day is better than the last. New dreams and better scenes, and best of all I don’t pay property tax. Rollin’ down to Dallas, who’s providin’ my palace, off to New Orleans or who knows where. Places new and ladies, too, I’m B.J. McKay and this is my best friend Bear.

  • 80 days around the world

    80 days around the world

    80 days around the world, we’ll find a pot of gold just sitting where the rainbow’s ending. Time – we’ll fight against the time, and we’ll fly on the white wings of the wind. 80 days around the world, no we won’t say a word before the ship is really back. Round, round, all around the world. Round, all around the world. Round, all around the world. Round, all around the world.

    I never spend much time in school but I taught ladies plenty. It’s true I hire my body out for pay, hey hey. I’ve gotten burned over Cheryl Tiegs, blown up for Raquel Welch. But when I end up in the hay it’s only hay, hey hey. I might jump an open drawbridge, or Tarzan from a vine. ‘Cause I’m the unknown stuntman that makes Eastwood look so fine.

    Ulysses, Ulysses – Soaring through all the galaxies. In search of Earth, flying in to the night. Ulysses, Ulysses – Fighting evil and tyranny, with all his power, and with all of his might. Ulysses – no-one else can do the things you do. Ulysses – like a bolt of thunder from the blue. Ulysses – always fighting all the evil forces bringing peace and justice to all.